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Hi, I’m Jennifer

I teach retail suppliers how to grow and expand their sales with the largest retailers in the world. Through a series of online courses, I’ll give you step-by-step instructions for creating a complete Walmart buyer pitch that converts. I’ll show you how to prepare for your first line review; how to follow-up the right way; how to get your orders in on time; and how to forecast and expand.

Selling on the shelves of the world’s largest retailer is an incredible opportunity for any business.

One of the biggest challenges for new suppliers, however, is getting on the shelves and staying there. In order to do that, you have to know how to identify your key selling points; drive the right message to your specific buyer; prove that you truly understand the Walmart shopper; and satisfy your buyer’s multiple expectations before you even walk into your first meeting. I will how you how to do all of these things the right way so that you can get your buyer to say “Yes” following your very first face-to-face meeting.

My expertise has helped several,
multi-million dollar companies from around the world sell into both Walmart and Amazon.

I have more than 10 years of experience working in retail at Walmart Home Offices, as a supplier, as a broker, and as a marketer. This gives me a unique combination of business savvy and strategy that I’ve provided to every single client of mine. I successfully placed million, multi-million, and even billion-dollar companies on the shelves of Walmart stores. I’ve lead them through their presentations from start-to-finish. I’ve helped them grow their sales; add more SKUs; and expand to all of Walmart’s stores across the country.

Earlier this year I decided to pivot my business a bit and put all of my knowledge and expertise into an online course called “The Path to Walmart.” When I was younger, I wanted to be a teacher. I wanted to help people. (I even wanted to be a nurse at one point.) By taking my expertise online I’m able to do both of those things and I’m extremely excited. My team and I have spent months putting together over 50 lessons in the complete course; and we’ve taken a lot of time to ensure that each lesson is relevant and easily digestible.We know you’ll find it invaluable.

Download Your Free “The Path to Walmart” Infographic

Getting onto the shelves of Walmart can be a very long and daunting process. It takes time. It takes patience. It takes know-how. This visual overview of the entire process will help get you thinking about all you need to know to get onto the shelves and grow your business.


Soulful Business is my podcast that I started in late 2017. It brings you riveting discussions with a variety of men and women from around the U.S. including entrepreneurs, UX designers at Intel, programmers at Expedia, recruiters at Facebook, animators from Disney, interior designers, marketers, media influencers, real estate moguls, spiritual guides, sex coaches, and more. Guests tell their stories, share their favorite resources and life hacks; and provide inspiration for being successful in your business and in your life each and every episode.

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About Her Soulful Business

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© 2018 Jennifer Kaylo Ruscin | All rights reserved



The Path to Walmart is a course for Walmart suppliers who may already have a broker; who are already doing business with Walmart; or who may be suppliers who don’t have any help at all. The course contains 10 different modules each with 4-7 lessons each. Enroll and Get Into Walmart!

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