Hi, I’m Jennifer
I teach retail suppliers how to grow and expand their sales with the largest retailers in the world. Through a series of online courses, I’ll give you step-by-step instructions for creating a complete Walmart buyer pitch that converts. I’ll show you how to prepare for your first line review; how to follow-up the right way; how to get your orders in on time; and how to forecast and expand.
Selling on the shelves of the world’s largest retailer is an incredible opportunity for any business.
One of the biggest challenges for new suppliers, however, is getting on the shelves and staying there. In order to do that, you have to know how to identify your key selling points; drive the right message to your specific buyer; prove that you truly understand the Walmart shopper; and satisfy your buyer’s multiple expectations before you even walk into your first meeting. I will how you how to do all of these things the right way so that you can get your buyer to say “Yes” following your very first face-to-face meeting.
My expertise has helped several,
multi-million dollar companies from around the world sell into both Walmart and Amazon.
I have more than 10 years of experience working in retail at Walmart Home Offices, as a supplier, as a broker, and as a marketer. This gives me a unique combination of business savvy and strategy that I’ve provided to every single client of mine. I successfully placed million, multi-million, and even billion-dollar companies on the shelves of Walmart stores. I’ve lead them through their presentations from start-to-finish. I’ve helped them grow their sales; add more SKUs; and expand to all of Walmart’s stores across the country.
Earlier this year I decided to pivot my business a bit and put all of my knowledge and expertise into an online course called “The Path to Walmart.” When I was younger, I wanted to be a teacher. I wanted to help people. (I even wanted to be a nurse at one point.) By taking my expertise online I’m able to do both of those things and I’m extremely excited. My team and I have spent months putting together over 50 lessons in the complete course; and we’ve taken a lot of time to ensure that each lesson is relevant and easily digestible.We know you’ll find it invaluable.
Thanks Jennifer, I mean it. I really think we (at Lava) are lucky to have you in our team when I see you providing opportunities and easily reach/communicate with a Sam’s buyer.
If you need somebody who will work tirelessly to sell your product, Jennifer is the person you want. Have never seen a rep more determined to succeed. And since she does not take “no” easily, she also uses a high level of creativity to overcome hurdles. Nothing is too hard, no challenge too tough. Jennifer will be a great member of your team.
Jennifer is very knowledgeable in the field of marketing and e-commerce sourcing. She brings practical experience to the table and takes the time to understand your needs. She will make sure you are successful.
Jennifer Ruscin has been our representative to Walmart for 2 years and she has superior knowledge of the Walmart system having worked for them and with them for many years. She has a great enthusiasm for growing business and has the contacts and experience to facilitate many different avenues to reach this objective. I would recommend her service without hesitation.
Jennifer continues to provide thought and contact leadership in multi-trade channel services where my organization requires connectivity and success-based referrals to grow and expand. Jennifer is personally involved and orients our progress from start to finish with each initiative and contact.
Jennifer is tremendously creative in her ability to vision and execute placement with a purpose. Her sense of urgency and confidence are well received within the retailer’s decision making, and I have seen every qualified referral take hold faster and to a greater degree than I could imagine. She is faithfully about excellence in her interactions, and will give her honest take on things that need to be changed; and she knows the local resources for both brick and mortar and the digital or .com positioning.
Download Your Free “The Path to Walmart” Infographic
Getting onto the shelves of Walmart can be a very long and daunting process. It takes time. It takes patience. It takes know-how. This visual overview of the entire process will help get you thinking about all you need to know to get onto the shelves and grow your business.
Soulful Business is my podcast that I started in late 2017. It brings you riveting discussions with a variety of men and women from around the U.S. including entrepreneurs, UX designers at Intel, programmers at Expedia, recruiters at Facebook, animators from Disney, interior designers, marketers, media influencers, real estate moguls, spiritual guides, sex coaches, and more. Guests tell their stories, share their favorite resources and life hacks; and provide inspiration for being successful in your business and in your life each and every episode.
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