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Welcome! If you’ve found me, it’s not by accident. And the information on this website is for YOU!

I’ve dedicated the last 17 years to serving shoppers in the retail space, both brick and mortar and online, bringing to market innovative products and brands.

In serving my clients, I’ve sat at the table with hundred-million dollar CEO’s, helping them to create multi-million dollar brands in retailers.

And in creating my own million dollar company I’ve learned how to attract my perfectly aligned client, and create both the business and personal life I’d dreamed about. True alignment for me means enjoying the people I work alongside of, space to be creative and reflective, full of travel and adventure, and best of all- no more alarm clock and daily commute into an office.

Now it’s time to share my gifts of creating a truly aligned life with you.


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Soulful Business is my podcast that I started in late 2017 in order to empower others and give back. Guests tell their stories, share their favorite resources and life hacks; and provide inspiration for being successful in your business and life throughout each and every episode.



1. What did you want to do when you were a child?

Be a nurse. After learning about Florence Nightingale from my grandmother, I decided I wanted to help people.


2. What is a fear or professional challenge that keeps you up at night?

Keeping up the business momentum and cash flow. With the team constantly growing larger, cash flow needs to also grow. My business grew, and continues to grow, exponentially fast; but it’s still something that keeps me up at night.


3. What is your favorite thing about your work?

Getting to talk with my clients and discuss what’s working and what isn’t. Having those conversations and understanding how I can help solve another entrepreneur’s problems are always exciting times for me.


4. What is something you are most proud of as a business owner?

Being able to ask to be paid what I’m worth. It takes a lot of internal work to get past the fears of asking for the worth you know you and your team deserve; but if you do the work, take care of your clients, yourself, and your team, then good things will happen.


5. What tool could you not live without?

My calendar. It’s the first thing I look at each morning. It guides me throughout the day. It allows me the freedom to do all the things that take care of ME, and allows me to have the energy I need to do what’s necessary to keep driving my business forward.


6. What’s the first thing you do every morning to start your day on the right note?

I check my email accounts, Facebook, and LinkedIn. They tell me what I need to deal with during that day, and get me caught up on what the important people in my world are doing. Then I (while still in bed) do a Headspace meditation. I remind myself that “All Is Well” and that I’m “Ready, Ready, Ready” for whatever comes my way that day. (I learned these affirmations from my former business coach.) Then I get up and I get to work.


7. In moments of self-doubt or adversity, how do you build yourself back up?

There aren’t too many of these anymore; but in the past I simply reached out to the mentor or coach I was working with at that time. Now I remind myself how far my business has come, and how well we’re all doing. I can look at my client’s professional and personal growth and get excited again about what we’re building. When my clients are winning, I’m winning.


8. Name the biggest overall lesson you’ve learned in running a business.

I absolutely cannot do it all. So hire people smarter than yourself and outsource as much as possible. When I’m taking care of me and allowing space for creativity and perspective, then my family, team, and clients are all at their best.


Jennifer Ruscin has been our representative to Walmart for 2 years and she has superior knowledge of the Walmart system having worked for them and with them for many years. She has a great enthusiasm for growing business and has the contacts and experience to facilitate many different avenues to reach this objective. I would recommend her service without hesitation.



Jennifer is very knowledgeable in the field of marketing and e-commerce sourcing. She brings practical experience to the table and takes the time to understand your needs. She will make sure you are successful.



“You get in life what you have the courage to ask for.”

– Oprah Winfrey

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© 2019 Jennifer Kaylo Ruscin | All rights reserved |  Designed by Brand Smoothie



The Path to Walmart is a course for Walmart suppliers who may already have a broker; who are already doing business with Walmart; or who may be suppliers who don’t have any help at all. The course contains 10 different modules each with 4-7 lessons each. Enroll and Get Into Walmart!

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