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An entrepreneur who has worked for the largest retailer in the world

Jennifer brings a wealth of knowledge, wisdom, experience, and expertise to the brick-and-mortar & online business worlds.

In just three short years, she took her own business from zero to half a million dollars

Her portfolio includes several, multimillion dollar clients who are now earning as much as six figures a month. She is also working less; working smarter; and getting out of her own way in her business so that she can recover lost time and do the things that she loves: taking care of herself, taking care of her family, and giving back.

8 Questions With Jennifer


1. What did you want to do when you were a child?

Be a nurse. After learning about Florence Nightingale from my grandmother, I decided I wanted to help people.


2. What is a fear or professional challenge that keeps you up at night?

Keeping up the business momentum and cash flow. With the team constantly growing larger, cash flow needs to also grow. My business grew, and continues to grow, exponentially fast; but it’s still something that keeps me up at night.


3. What is your favorite thing about your work?

Getting to talk with my clients and discuss what’s working and what isn’t. Having those conversations and understanding how I can help solve another entrepreneur’s problems are always exciting times for me.


4. What is something you are most proud of as a business owner?

Being able to demand $10,000 + in engagement fees. It takes a lot of internal work to get past the fears of asking for the worth you know you and your team deserve; but if you do the work, take care of your clients, yourself, and your team, then good things will happen.


5. What tool could you not live without?

My calendar. It’s the first thing I look at each morning. It guides me throughout the day. It allows me the freedom to do all the things that take care of ME, and allows me to have the energy I need to do what’s necessary to keep driving my business forward.


6. What’s the first thing you do every morning to start your day on the right note?

I check my email accounts, Facebook, and LinkedIn. They tell me what I need to deal with during that day, and get me caught up on what the important people in my world are doing. Then I (while still in bed) do a Headspace meditation. I remind myself that “All Is Well” and that I’m “Ready, Ready, Ready” for whatever comes my way that day. (I learned these affirmations from my former business coach.) Then I get up and I get to work.


7. In moments of self-doubt or adversity, how do you build yourself back up?

There aren’t too many of these anymore; but in the past I simply reached out to the mentor or coach I was working with at that time. Now I remind myself how far my business has come, and how well we’re all doing. I can look at my client’s professional and personal growth and get excited again about what we’re building. When my clients are winning, I’m winning.


8. Name the biggest overall lesson you’ve learned in running a business.

I absolutely cannot do it all. So hire people smarter than yourself and outsource as much as possible. When I’m taking care of me and allowing space for creativity and perspective, then my family, team, and clients are all at their best.

Keep Up With Jennifer

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About Her Soulful Business

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© 2018 Jennifer Kaylo Ruscin | All rights reserved



The Path to Walmart is a course for Walmart suppliers who may already have a broker; who are already doing business with Walmart; or who may be suppliers who don’t have any help at all. The course contains 10 different modules each with 4-7 lessons each. Enroll and Get Into Walmart!

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