AGRARIA, Luxury Fragrance Available to Everyone
AGRARIA is a luxury home fragrance line found in the most prestigious hotels around the world. From their signature diffusers to candles and bath and body products, you can literally wrap yourself up in their decadent fragrances.
My team recently started managing their Amazon account. I love that luxury fragrance is now available to everyone, not just those that stay in high end hotels.
This account is unique in that they’ve battled with third party sellers on Amazon for several years. With the Amazon Exclusives Program we’ll soon be able to get brand protection, eliminating all third party sellers from selling on this platform.
I created a beautiful storefront to highlight their brand story and show the full Amazon assortment.
Storefronts allow me to create beautiful lifestyle photography blocks showing shoppers just how the products will feel in their home and life. When properly created, these online stores can add thousands in sales to your Amazon revenue!
Check out AGRARIA’s beautiful storefront on Amazon.com for more inspiration! (link below)
I also take inspiration from the Storefront and add it into the item pages on Amazon with Enhanced Brand Content. This lets the shopper know that this is the brand owner, and they can trust the brand to send them authentic product. It encourages the shopper to complete the sale and make the purchase.
The 3 Best Takeaways:
- Storefronts allow you to create beautiful lifestyle photography blocks showing shoppers just how the products will feel in their home and life.
- Enhanced Brand Content lets the shopper know that this is the brand owner, and they can trust the brand to send them authentic product.
- These marketing activities encourage the shopper to complete the sale and make the purchase.
