Your Amazon Q4 Marketing Game Plan

Amazon just released 4 ways to get additional eyeballs on your item pages during Q4, and none of them have to do with PPC (pay per click) ads!

Sprinkle these activities into your Q4 plans in order to gain new followers and get a leg up on your competition.

1. 7-DAY DEALS 

Price discounts featured on the event page that run throughout the duration of the event. Eligibility criteria (available to sellers only): Minimum 15% discount off lowest price in last 30 days or lowest price year to date (whichever is the lowest).

How to submit: Seller Central > Advertising > Deals > Create a new deal BEST

2. DEALS 

Limited quantity deals that vendors can run for 14 days on the event page and allow you to set a maximum quantity of units. Eligibility criteria (available to vendors only): Minimum 15% off discount off the lowest price in last 30 days or lowest price year to date (whichever is the lowest).

How to submit: Vendor Central > Merchandising > Marketing recommendation

3. LIGHTNING DEALS

Limited quantity deals that sellers and vendors run for several hours on the event page and allow you to set a maximum quantity of units. Eligibility criteria (available to sellers and vendors): Minimum 20% discount off the lowest price in last 30 days or lowest price in the last year to date (whichever is the lowest).

How to submit:

Vendor Central: Vendor Central > Merchandising > Marketing recommendation

Seller Central: Seller Central > Advertising > Create a new deal

4. COUPONS

Coupons can help your clients get high visibility on the search results page with the coupon badge, which can help drive traffic, sales, and customer reviews. The most popular coupons are also merchandised on the coupons homepage, category pages, and peak events pages. Amazon shoppers engage with coupons by “clipping” the coupon to apply the discount, leading to more interaction with brands. Eligibility criteria (available to sellers and vendors): Minimum 20% discount off the current website price and positive product reviews and ratings.

How to submit:

Vendor Central: Vendor Central > Merchandising > Coupons > Create a new campaign

Seller Central: Seller Central > Advertising > Create a new coupon (called “voucher” in the United Kingdom)

Watch my response on MarketScale TV > https://marketscale.com/industries/retail/how-retailers-and-vendors-should-approach-discounts-on-amazon/