Season 3: Ep#3: Amazon is Still Relevant with Betsy McGinn

We've got Betsy McGinn, eCommerce and Amazon expert on today's show!

Betsy helps brands strengthen their strategic direction, on Amazon and their own Direct-to-Consumer eCommerce, and will lead you through every step of this complex channel, to ensure a profitable online business!

We discuss if Amazon is becoming more of a marketing platform, or if it's still relevant for brands to participate on this channel.