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FROM GUTS TO GLORY: HOW ONE BRAND CONQUERED MASS RETAIL
My favorite all-time Amazon client case study is from the guys at Goodwipes.
I met Goodwipes about 3 years ago when they’d just launched their brand on Amazon.
Not only are the owners Charlie & Sam amazing humans, but this product is fantastic. Shea-Coco just happens to be my favorite scent.
These wipes are all natural, but they dissolve quickly once in water making them safe for the environment.⠀
FUN TIP: Place a Goodwipes wipe into a clear water bottle then shake. Watch the wipes magically dissolve!⠀
The Goodwipes guys have tenaciously chipped placement away at retailer after retailer, and you can find them on Amazon, Walmart.com, Target.com, in airports at Paradies, The Container Store, Academy, Target, CVS and Walmart. WHEW that’s a big list!
I’ve really enjoyed watching them grow into a multi-million dollar brand over the years, and being able to play a small part in that is a tremendous honor.
To make it big, it takes tremendous focus as well as guts.
Tell me, what is the product that you would love to sell to mass retailers?
Let’s create your success story now!
THE 3 BEST TAKEAWAYS:
- Be good humans like Charlie + Sam.
Being tenacious gets you into all kind of cool retailers (see list above).
Create products that are good for the environment. Dissolvable wipes is Va-genius.