JKR BLOG

HOW THE RIGHT BRANDING CAN EFFORTLESSLY ATTRACT YOUR IDEAL CLIENT

Last year most of my business conversations started out with “Well, I’m sure you think I’m a hot mess…”. It was because I felt like my business WAS a hot mess. I owned three different business, each with a different name and solution. Marketing. Walmart in Store sales representation. Amazon sales management. ⠀

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It was all too much. Even I felt confused.⠀

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Out of desperation I began looking for someone to help make sense of my business world, and found Stephanie Manuel, brand specialist and photographer at Brand Smoothie.

Through probing questions she helped me weed through the mess I’d created and really zero in on what I wanted to offer to the world, and how to tell my story concisely so that my ideal clients would feel magnetized to me. The potential clients that weren’t a good fit would retract from my branding, and I’d never have to even deal with them! ⠀

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My moodboard above is what came out of deep questions around what I believed and stood for as a company, and who my ideal clients are. It’s the magic behind my branding, and brings ideal clients my way.⠀

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It’s worth building a solid brand foundation because it makes obtaining clients so easy. I don’t coffee or dine or buy or beg clients to work with me. They magically show up through Linkedin, Facebook, or Instagram messaging, or are referred to me through my amazing referral partners.⠀

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Doubtful that this works? I’ve signed contracts with over 50 clients in the past year and a half using this method and made over a half a million in revenue.⠀

Have you ever created a logo or website for your company that just doesn’t feel like you, or maybe you’re even a little embarrassed of? I have!⠀

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I’ve created plenty of trashy logos in Canva. Or DIY websites in Squarespace. And felt utterly embarrassed  because it wasn’t excellent work. See, I’m no designer or branding expert (and you’re probably not either…).⠀

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We cannot wear EVERY hat that our business needs us to.⠀

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IT support. Web Dev. Content Developer. Marketing expert. R&D. Sales. HR. Need I keep going? And it’s 100% ok, folks to not be everything. In fact, staying in your lane and rocking the pants off what you’re good at is working smarter, not harder.⠀

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So back to that crummy logo or website… hire a professional. One that can create a brand that’s totally YOU, and attracts your best clients to you!