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Many of you know that my company, Growth Spurt Sales & Marketing, has merged with a local supplier brokerage firm, 5G Consulting. It’s been a blessing in so many ways. 5G is now offering additional services. We’ve added additional headcount to the e-commerce side of the business. Clients are getting more personalized attention; and 5G has been incredibly generous with the Growth Spurt team as we continue to move through transition. It’s been win-win-win.

One of the blessings for me personally is that, because of these shifts, I now have capacity to do something I’ve always wanted to do: teach. I’ve always wanted to be of service; to support people; and to help them grow in business and in life. (I wanted to be a nurse when I was growing up. Guess that didn’t fully go away.)

Now I have my chance. So plot twist: I’m venturing into the training business.

I’m putting together a Walmart supplier course for suppliers who may already have a broker, who are already doing business with Walmart, or who are just starting out. I call it The Path to Walmart.

The Path to Walmart is going to offer everything a supplier needs to succeed on the shelves of the largest retailer in the world. It’s all there: preparing for buyer meetings, proper follow up, getting a vendor number, forecasting with Retail Link, replenishment, expansion, future line reviews, worksheets, checklists, templates, and more.

Word is starting to creep out about this and I’ve been asked a couple of recurring questions so I thought I’d go ahead and make a quick announcement about my now not-so-secret activity and address some of those questions in advance of the course’s release.

Who is this for? Can anyone enroll?

The course will be open to anyone seeking Walmart supplier training. There isn’t an application process. There aren’t any prerequisites. You do not need to be employed by Walmart. You do not need to already be on the shelves.

What’s in it exactly?

I brain dumped everything on a white board at the beginning of the year. It took me a bit of time and research, but I decided the best way to present all of this material is to divide it up into different topics and then include multiple lessons under each of those topics. Each lesson will have multiple components: a step-by-step video for visual learners; a downloadable transcript of the video for people who prefer to read and have something to take notes on; and a downloadable audio file for people who prefer to listen. I’m even going to offer the transcripts in Spanish which I think is really cool.

I’m also including all kinds of fun things to add value to the foundational content: checklists, worksheets, and pitch deck templates for that first buyer meeting.

How is the training delivered?

The course is 100% online. People can go at their own pace on their own schedule from anywhere. All that’s needed is an internet connection.

How long does it take to get through the program?

I’ve been through some courses that have 2-hour audio files recorded 2 years ago. I’ve been through trainings that have lots of hour long videos. Sadly, I couldn’t get through the material because big chunks of time like that are hard for me to come by. I decided the best way to help people get through the material is to keep each lesson short, efficient, and portable. The lessons will be long enough to cover the critical pieces, but short enough to not monopolize your time. I’m also going to unlock each lesson so people can skip around and not have to go from one lesson to the next in a sequential order. (I’ve never liked that approach). If someone doesn’t need help with forecasting, then they don’t have to take that lesson. So really the amount of time it takes to get through the course depends on the person taking the training, where they are in the process, how much they want to put into it and so on.

How long do I get access?

For life. Because Walmart is an ever changing retailer, I’ll be adding new material and update existing content as necessary. I’ll have a database of “students” who are enrolled and I’ll notify them via email whenever there is an update to the training. A couple of weeks ago Walmart completely revised the way that they get brand IDs. This is a situation where I would update the course and then notify the enrollees via email..

Do I need to purchase anything else like access to other softwares or programs?

Nope. The only exception might be PowerPoint. Walmart expects suppliers to use PowerPoint but that’s it.

Where can I find out more?

I’m gearing up to launch a new website in the next 2 weeks that will have all of the information there and it will let people purchase the course in advance of the full release at a discount. I’m planning to roll out the full course in early March. I’ll also be rolling out an explainer video and opening up the first lesson or so for free.

That’s my big news for the week. If you’re interested in following the release of the course or know someone who is, let me know and I’ll be sure to keep you informed about when the site goes live and when the full course is ready.

Have a wonderful day.


© 2019 Jennifer Kaylo Ruscin | All rights reserved |  Designed by Brand Smoothie



The Path to Walmart is a course for Walmart suppliers who may already have a broker; who are already doing business with Walmart; or who may be suppliers who don’t have any help at all. The course contains 10 different modules each with 4-7 lessons each. Enroll and Get Into Walmart!

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