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Ted Rubin and John Andrews on Mid-Funnels, Targeting, and Marketing Like a Consumer

Episode 29

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, CMO of Photofy, MC/HOST of Brand Innovators and their monthly Marketing Summits, and Co-Founder of Prevailing Path.

In March 2009 he started using and evangelizing the term ROR, “Return on Relationship” #RonR. He is known for his enthusiastic, energetic, and undeniably personal connection to people. Ted is #13 on Forbes’ Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

He has multiple publications under his belt including Return on Relationship (2013)How To Look People in the Eye Digitally (2015) and The Age of Influence… Selling to the Digitally Connected Customer (2017).  He is currently writing his latest book, along with business partner and Retail Thought Leader John Andrews titled Retail Relevancy (forthcoming).

You can find connect with him on LinkedIn or follow him on Twitter or visit him on his website www.tedrubin.com.


John Andrews is a career shopper marketer, entrepreneur and intraprenuer. He is the CEO of Photofy, a content to commerce media company for brands and retailers. He is helping to shape the future of marketing through great consumer engagement across new media channels.

John has 20+ years of work in consumer packaged goods companies including Hanes Brands, Newell Rubbermaid, PictureVision (Kodak Digital) and Implus. He moved to the retail side in 2007 joining Walmart and built one of the first people-as-media platforms called Walmart Elevenmoms. He is the founder of Collective Bias (Acquired by Inmar in 2016) and serves as an advisor for GoodX and teaches as an adjunct professor at NC State School of Textiles.

John and his wife Mary Shannon and daughter Mary Catherine live in Raleigh, NC with their dog Cameron and cat Milky Way. You can contact him at john@photofy.com, connect with him on LinkedIn, or follow him on Twitter: @Katadhin.


In this, the final episode of Soulful Business Season 1, Jennifer and Ted and John discuss targeting, customer experiences, brands to love, friction, mid-funnels, and retail relevancy. The energy is high. The wisdom is invaluable.  It was a total blast.


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