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A WOMAN-OWNED SOUTH AFRICAN TEA MANUFACTURER ENTERS THE US MARKET
A little over a year ago I met Mientjie Mouton and her daughter Lize du Preez, two of the most beautiful and intelligent businesswomen I’ve ever met. As they began to speak with their beautiful French accents I was completely captivated as I sipped on their delicious tea.
Mientjie grew up on a rooibos (pronounced ROI-BOSS) tea producing farm just a little higher up in the same valley before moving to Brakfontein Estate (two hours from Cape Town, South Africa) where rooibos was also produced. She saw great potential in the product rooibos and today the Carmién brand tells this story.
The tea is produced in a crop-to-cup fashion, with the tea planted between February to March each year. It takes 18 months of waiting to harvest the crop, then it goes through a series of cutting/drying/packaging steps so that we can make our own cups of tea at home.
I’m fascinated that rooibos is caffeine-free and instead of drinking water, even children drink this tea throughout the day for refreshment.
Carmien Tea also has an assortment of wellness and pregnancy teas. My favorite is the bath teatox bags because I’m all about taking a daily steaming bath in the winter months.
The challenge we were faced with was bringing this South African based company into the US from scratch, creating a US entity that included an EIN, bank account, and numerous legal documents as well as an Amazon Seller Central account.
Carmien tea found partners Clockwork to help get them established in the US and on Amazon, while Tigers has been instrumental in getting the teas from South Africa to Amazon. In less than 1 year these companies had Carmien Tea up and selling into the US.
This has truly taken a village, and we are so grateful for all of the companies that linked arms to get our favorite teas into Amazon.
THE 3 BEST TAKEAWAYS:
- Sometimes it takes a village to get products available for sales in the US.
- Choose your partners wisely as this can quicken the timing it takes to begin selling on Amazon.
- We are so grateful for all of the companies that linked arms to get our favorite teas into Amazon.